Turn your customer list into a community that plays.
Belan texts each of your customers a quick game. They reply, they win, and they come in before the prize runs out. Every winner brings a friend. Every round makes the list bigger.
Discounts are given away. Nobody earns them, so nobody moves.
“10% off” is wallpaper
Every restaurant sends the same blast. It asks for nothing, so it gets nothing. After a few, your number is noise.
A coupon with no clock sits in a drawer
If it’s good any time, it’s used no time. The visit you wanted this week quietly becomes never.
The list never grows
You text the same 300 people forever. Nobody on it has a reason to bring anyone else in.
Don’t give them a discount. Let them win one.
A game is a text people answer. Trivia, pick a number, roll the dice: ten seconds, a reply, and a prize they earned. An earned prize gets used. A handed-out one gets ignored.
One text starts a loop. Every turn of it adds customers.
A personal text with a game they like. They reply in ten seconds.
→A prize they earned, in your branding, with a clock on it.
→They come in before it expires. Your register records the order.
→From their coupon they invite a friend. Both get a bonus.
→The friend opts in. A QR card at the counter adds walk-ins too.
This is the difference between a mailing list and a community. A list only shrinks. A community brings its own friends, and it shows up on game night because it knows the game is coming.
People ignore offers. They don’t ignore a question.
A text that asks gets answered
A blast is a one-way notice. A game asks one small thing, and answering it takes less effort than deleting it. That reply is the moment a blast never gets.
Won beats given
A prize you played for feels like yours. People value what they earned far above what was handed to them, and they don’t let it go to waste.
A ritual, not a promo
Trivia Tuesday, Dice Friday. Regulars start expecting it, talking about it, and playing it together. That’s a community forming around your restaurant.
Every reply is graded automatically. Winners get the prize, everyone else can get a consolation offer, and nobody is left with nothing to do next.
Every customer gets their own text and their own game.
Belan knows each person by name, remembers what they replied to before, and sees their orders from your register. So the trivia fan gets trivia, the dice roller gets dice, and the prize is something they actually order.
They won it. Now they’d lose it.
Every prize has a window you choose, and the coupon page counts it down. Losing something you already won hurts more than missing a deal you never had. That’s what turns “I should go sometime” into “let’s go tonight”.
Three doors in, all of them consented. None of them out.
Winners bring friends
On every coupon page: “Invite a friend, get +5%.” The friend gets a welcome offer by text, the referrer’s coupon grows once it’s delivered. Your customers recruit for you.
QR at the counter
A card on the counter, the tables and the receipt. Scan, enter a number, tick consent, get a welcome coupon. Every walk-in becomes a member you can reach.
The list you already have
Loyalty sign-ups, online ordering opt-ins, a spreadsheet from the counter. Drop in an Excel file and they’re in the next game.
Each round of a game ends with more people on the list than it started with. The people who join through a friend are the best members you’ll ever have: they came because someone they trust won something here.
It all looks like you, not like us.
The link preview in their messages, the coupon page, the sign-up card, the invite a friend sends: your logo, your colour, your food. One tap at the register turns the prize into a real discount on your POS.
Every reply, every coupon, every order it brought in.
Campaigns, running and past, on one page. Pause or resume any time.
Search any phone number: texts, replies, games, coupons and their orders, in order.
Orders that used a coupon, pulled from your register and attributed to the game that caused them.
Pick one, or build your own in a minute.
🍕 Trivia
Multiple choice. Everyone who answers right wins, or just the first.
🔢 Pick a number
1–100. Match our secret pick to win.
🎲 Roll the dice
1–6. Quick, fun, high reply rate.
🎯 Closest guess
“How many slices did we sell last month?” Nearest guess wins when entries close.
🎟️ Random draw
Every reply goes in a hat. Winner drawn at close.
🎉 Everyone wins
No losers. Every reply gets the prize. Best for slow nights.
📣 Promo message
Plain text to any group, with an optional instant coupon.
🛠️ Build your own
Choose what they reply with, how they win, and how many can win. Live preview.
A community is built on consent. So is Belan.
Why it matters
Text marketing rules carry real penalties per message. Belan’s flow is designed so every person on your list can be shown to have asked to be there. That’s also why they reply: they wanted to hear from you.
Flat. No per-text fees. Cancel any time.
Branded RCS sender
$500 / year carrier registration
Your name, logo and a verified badge in the message thread itself, instead of a bare phone number. We handle the paperwork.
Ten minutes today. First game this week. A bigger list by next week.
From you: your Clover merchant id and an API token (we’ll show you where), your logo and a good food photo, and the contact list you already have permission to text.
Provision your number, connect the register, brand your coupon and invite pages, print your QR sign-up card, and build your first game with you on the call.
A game you tested on your own phone, running on the nights you chose, with every order it brings back counted, and every winner inviting the next member.
Let’s run your first game this week.
belan.tech · Book a call: calendar.app.google/uCwfd2qfNtjJMSca9